Aww, who’s a pretty bird? Twitter’s new Instagram-inspired design is now rolling out for users around the world after selected users were given early access last month.
Here’s your simple guide to the new features, how to upgrade your profile to make the most of the changes and what the new Twitter sizes are that you need to know to prepare your Twitter profile now…
Huge big header image
More Instagram than Facebook, this massive area is a great opportunity for free advertising and creating a high-impact first impression of your brand.
Be strategic not reactive and get ready for this major change now. Create your header at full-size. If you don’t, when you upgrade Twitter will just enlarge your old, much smaller header image into something out-of-focus and far from impressive.
New Twitter header size: 1500 (W) x 500 (H) pixels
Your Twitter profile’s header image can be as large as 5MB (however for fast loading I’d recommend something smaller than 5MB).
Get inspired by other early-adopter brands and influencers for your own new Twitter profile design. Click to view larger
Ah, no, I’m not a Zac Efron groupie. I just liked the great header image photo choice and use of black and white for impact.
Most of the other brands and influencers I checked have not upgraded their profile yet, and not many are using it for free advertising or even featuring their website URL etc yet, so check back for more examples soon.
Far more visual Twitter feed
Oddly not many brands seem to have picked up on how to make the most of this feature yet. I can’t wait till they do though.
Photos, images and videos have a huge impact now, standing out from the traditional text and link only updates in your followers Twitter feed.
Here’s one example:
This is a great early-mover advantage for you to stand out compared to your competitors and get more views and clicks on your tweets. Others will catch on soon enough, but right now this is a quick-win opportunity you can jump on.
Exciting news for those in eCommerce in particular, as this will make getting those all-important conversions to sales from your social channels that much easier.
Best Twitter image size: 876 (W) x 438 (H) pixels
If you can’t resize your image easily to match these exact dimensions, then aim for an image ratio of 2:1 to make the most of this Twitter feature, so twice as wide as your image is high.
Photo albums on Twitter
You can now upload multiple images in one tweet. They don’t have the same impact as featuring one full-width image, as they are only partially shown in the (default) collapsed view, like this tweet of two photos shared by Ogilvy & Mather:
Less Pinterest for this one, more Facebook. You can now select a favourite or popular tweet and ‘pin’ it to stay at the top of your profile view.
This is fantastic when you’ve got a promotion or competition running to actively grow your Twitter followers.
Now you keep the details about how to enter / why people should follow you etc pinned up top, right beneath your huge header image, to ensure new followers see it first when they view your profile, helping them make that all-important decision to follow you.
How to pin a tweet…
1. Click the 3 grey dots
2. Select ‘pin to your profile page’
Best Tweets: Tweets that have received more engagement will appear larger than other tweets in the news feed.
Filtered Tweets: You can choose which timeline you want to view when checking out other people’s profiles. The new timeline view options are
- tweets (all tweets)
- tweets with photos or videos
- tweets and replies
I hope you’re now ready and rearing to go to get prepped for upgrading your Twitter profile. Please help spread the word and share this how to guide with your network before you go. Thank you for sharing 🙂